When selling unified communications solutions, the market potential is vast. Yet, most MSPs are predominantly focused on only a limited sector of the available marketplace. While for-profit companies are often the core market focus for MSPs, nonprofit organizations can also benefit tremendously from UC services.
Despite the benefits, a lot of nonprofits are unfamiliar with UC services and the ways in which it can advance their goals as an organization. To market to these groups effectively, you need to understand their specific needs from a communications network, so you can tailor your pitch to their specific objectives. Here are some of the top ways nonprofits can benefit from UC services.
It Makes Information More Accessible
Nonprofits often have a multitude of departments and branch locations, as well as innumerable volunteers that need to be managed and directed. Sharing information across the entire organization is often inefficient and tedious. With UC, they can store all software programs, data, and files in the cloud. This enables all branches and departments to access information as needed, as well as enabling volunteers to easily review training videos, fill out forms, and access any information pertinent to their work.
It Strengthens Internal Communication
With UC, nonprofits can communicate with other staff members more effectively and through a range of devices. This enhances the cohesion among workers and volunteers, while improving overall efficiency. It also reduces the costs of communication, as employees needn’t rely on company phones. Instead, they can tap into the phone network from their personal device, reducing expenses, while increasing versatility.
It Reduces the Carbon Footprint
For nonprofits that are trying to improve the planet, while keeping overhead costs low, reducing their carbon footprint is essential. With UC services, employees can communicate easily via text, email, and phone, while receiving all messages on a single device. This reduces the need for note-taking and keeps employees in better communication, all while reducing their dependency on on-premise telecom.
It Will Lower Overhead Costs
For-profit businesses are primarily concerned with value and functionality, which makes price a weak selling point. Nonprofits, however, are constantly struggling with limited funding, making cost reduction an appealing quality of UC. UC services have the ability to drastically decrease the cost of telecommunications, allowing nonprofits to lower their overhead costs and allocate more of their funding to the causes they promote.
It Offers Continuity Features
Since UC services are based in the cloud, nonprofits can ensure they have complete continuity, even in the midst of a power outage or disaster. Should their on-premise telecom network be struck by an outage, they can receive all calls on personal devices, as well as have calls transferred to other branches. This way, they can be sure they never miss phone calls from clients and can provide more reliable services to the community.
UC services are often marketed to for-profit businesses, but they offer just as much value to nonprofits. To succeed as a nonprofit, low overhead costs are imperative, as it provides them with more money to provide critical services to the public. Additionally, UC can provide them with the business continuity they need to provide continual support to clients, while also enhancing internal communication and reducing their carbon footprint. Check out our services to access a superior unified communications platform.